KoolSpan U: Weekly Word Wednesday – Geofencing

An important feature in many software programs and mobile applications, geofencing makes use of global positioning systems (GPS) and radio frequency identification (RFID) technologies by creating boundaries that result in a sort of virtual “fence.” Geofencing allows for alerts to be sent to a user or administrator when an individual is using an application and enters (or leaves) the specified area. Although geofencing has existed for a long time, it has mainly been used for tracking and fleet management. However, many other practical uses for it have recently been discovered, and some of these include:

Consumer-Oriented Services: Retail stores may attempt to lure customers away from competitors by sending out coupons when the individual’s mobile device is in close proximity to a store. Restaurants may also send out their daily specials and deal to incentivize potential customers.
Security: Companies may use smart cards to alert security when an employee has attempted to access an unauthorized area. Places like the public library may use geofencing to ensure devices like iPads and computers remain on library grounds, and even track or disable devices when go missing.
Law enforcement: Ankle bracelets sometimes utilize geofencing to ensure that an individual remains in their home during house arrest.
Marketing Data: Companies can use geofencing not only to attract customers with coupons and incentives but also by gaining data about whether this type of marketing is effective or not with a particular individual.

Clearly, geofencing will only increase as mobile devices become increasingly entrenched in consumers’ daily lives, and to the benefit of many corporations and security organizations. Learn more about how you can protect your devices with our TrustChip technology.

Francis Knott

Francis Knott has over 17 years of mobility, technology, interactive media, software and healthcare experience. Mr Knott is an expert at building companies, growing revenue and launching and marketing new products. In the past, he has worked in software and product development, mobile social media, and mobile applications development.