Product Managers attempt to take the parochial suggestions from a single customer and generalize them to benefit all customers. Sometimes this isn’t possible with features that address unusual business needs not commonly shared by other enterprises. When a feature cannot be crafted to be useful to many customers, this leaves a Product Manager with a few imperfect choices.

Push notifications make the world go round. When handled judiciously, these alerts interrupt users with only the information they deem most essential. Most users want notifications of incoming text messages and phone calls. Lots want pings from incoming chat messages. […]