Product roadmaps are typically driven by corporate strategy and customer requests/demands. Roadmap features implemented in the product often introduce exciting functionality, delighting users and enticing potential customers.

Product Managers attempt to take the parochial suggestions from a single customer and generalize them to benefit all customers. Sometimes this isn’t possible with features that address unusual business needs not commonly shared by other enterprises. When a feature cannot be crafted to be useful to many customers, this leaves a Product Manager with a few imperfect choices.